Elizabeth Fera
Director of Sales - East @illycaffè
Fairfield, CT, US
EMAILS
e••••••••@illy.com
MOBILE NUMBERS
+19•••••••53
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WORK HISTORY
Nov 2021 — Present
Director of Sales - East @illycaffè
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Sales lead for Eastern market including grocery outlets Publix, Wakefern, Stop & Shop, Hannaford, Harris Teeter, and Giant Martin. Also responsible for Drug and Club including CVS and BJs.
EDUCATION
N/A
University of Wisconsin-Madison
Bachelor of Arts - BA
N/A
Fordham University - Graduate School of Business Administration
Master of Business Administration - MBA
SKILLS
ManagementRetailPricing StrategyCustomer InsightProduct MarketingMerchandisingDemand PlanningIriPricingMarketing ManagementMarketingNielsenCompetitive AnalysisSalesTrade MarketingConsumer ProductsBrand DevelopmentBrand ManagementCross-Functional Team Leadership
ABOUT ELIZABETH FERA
23 years in the CPG industry in the US Market. Sales expertise in Publix, CVS, Wakefern and grocery channel. Sales targets and budget management are critical. Broker relationships and distributor management are key to success.
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