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Head of Product, Design & Buying-merch @Primark
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WORK HISTORY
Head of Product, Design & Buying-merch @Primark
Dublin, IE
PROVIDED LEADERSHIP AND CREATIVE/STRATEGIC VISION.Set Trend Strategy & Direction for Product development Benchmark against competitors.Brand Vision and Identity: Establishing and maintaining the brand\'s style and image.Collection Development: Overseeing design, fabric selection, and styling for collections.Trend Forecasting: Keeping ahead of fashion trends and incorporating them authentically.Team Leadership: Guiding and inspiring teams of designers, buyers and creative professionals.Marketing and Campaigns: Collaborating on advertising campaigns and promotional events.Product Presentation: Directing how products are displayed in stores.•BUYING and MERCHANDISE LEADERSHIP STRATEGIESPrices negotiation competitive prices without compromise the quality. Manage supplier PortofolioSuppliers Visits-Capacity ensure quality and optimize production capacity.Price Architecture & Pyramid, Plan product ranges based on trends demand. Range Panning and Allocation determinate product range based on market demand, allocate product to countries based on forecast and preferences. Markdown strategies & manage profit margins. This comprehensive approach contributes significantly to the success of the company.
EDUCATION
Business College Filton Bristol UK Business Management Studies, Industry & releted to Fashion Business.
BUSINESS STUDIES MANAGEMENT, Business Studies
Scuola Normale Superiore
Magistrale, Italian Studies
University of the Arts London
Master's degree , WORKING IN FASHION I HAVE DECIDED TO SPECIALIZED IN FASHION DESIGN: FASHION (2 years)
University of the West of England
Fashion/Textile, Fashion/Apparel Design
ABOUT ENZA AVOLIO
At the forefront of product strategy, my role encompasses trend setting, brand identity solidification, and leading collection development. With a keen eye for fashion trends, I ensure that our offerings resonate with consumers while maintaining competitive pricing. My leadership extends to guiding a creative force of designers and buyers, driving innovation and cohesive product presentation in-store. I lead the creation of collections that showcase the brand\'s vision, establishing it as a trendsetter in the fast-paced fashion world. My comprehensive fashion management experience, from design to retail buying, has honed a deep understanding of the intricate balance between creativity and commercial success, positioning the team to thrive in a dynamic industry landscape. I have extensive experience collaborating with luxury brands like Giorgio Armani, alongside prominent lifestyle brands such as Esprit, Stefanel, and Benetton, known for their accessible yet stylish fashion. Proven expertise in the UK market, driving impactful strategies and growth-Master\'s in Fashion from Central Saint Martins, London.\"
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