Emod Vafa
Marketing Director @Intercap Inc
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WORK HISTORY
Marketing Director @Intercap Inc
At Intercap Inc, Emod led transformative growth, increasing the marketing team from one to 12, enhancing team diversity and skill. His leadership boosted inbound lead generation by 50% and cut cost per lead by 30%, showcasing a leap in marketing efficiency. Emod drove strategic hiring and fostered a culture of innovation, overcoming resource challenges by optimizing team structures for impactful outcomes. Proficient in tools like Webflow, Semrush, and Google Ads, he improved audience engagement, digital marketing strategies, and ROI, solidifying the company\'s market presence.
EDUCATION
Schulich School of Business - York University
Master of Business Administration, Marketing
Microsoft MSN
Certificate, MSN AdCenter Bing Ads Accredited Professional
Google Analytics Individual Qualification
Google Analytics Individual Qualification (IQ), Google Analytics: a proof of proficiency in Google Analytics
Schulich School of Business - York University
Business & Marketing, Business & Marketing
York University
Hons: B.A, Business and Society
Acquisio
Acquisio Certified, PPC Management
AdWords Certified Partner
AdWords Certified Partner, PPC Managment - Google Advertising
Landmark
Graduated, The Landmark Forum
Google Advanced Display
Google Adwords: Advanced Display Certified Partner, Google Partners: Google Adwords Certified Professional
Google Advertising Fundamentals
Google Adwords: Fundamentals Certified Partner, Google Adwords Fundamentals Certificate
Schulich School of Business - York University
Business & Marketing
Eastern Mediterranean University
Information technology, Information Technology
SKILLS
ABOUT EMOD VAFA
I am an executive marketing leader who views growth as a product of engineering, not just intuition. Over the past 14 years, I have architected high-performance marketing engines for enterprise tech, SaaS, and specialized professional services across North America. My expertise lies in navigating the complexity of scaling organizations from initial traction to market leadership. At Intercap, I led a cross-functional team of 15 to double ARR from $5M to $10M. At VerticalScope, I orchestrated the expansion of the e-commerce marketing division from 4 to 40 specialists, scaling lead volume by 75%. I focus on the intersection of data-driven performance and operational efficiency. By integrating AI-driven automation with rigorous funnel optimization, I specialize in reducing acquisition costs while expanding revenue footprints. Core Competencies:Strategic Leadership: Building and mentoring multi-disciplinary, high-output teams. Performance Architecture: Full-funnel demand generation across search, social, and programmatic channels. Capital Efficiency: Driving measurable ROI and ARR growth through advanced attribution and data visualization. Technological Innovation: Leveraging an AI-first stack to streamline marketing operations and replace legacy inefficiencies. I am committed to the \"Quiet Power\" of results. Whether leading a VC-backed startup or an established enterprise, my objective is simple: to build the systems that make growth predictable.
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