Adrin MacHado

Marketing and Design Specialist @Intercap Inc

Toronto, ON, CA

Developed and executed social media strategies, driving growth and engagement for charities and nonprofits on OWL.• Created targeted ads and multiple marketing assets to increase platform visibility.• Contributed to the redesign of OWL’s platform and website, improving user experience and accessibility.• Created Figma prototypes for improved design and streamlined user interface.• Helped drive 85.5% growth in charities and nonprofits on the platform within 8 months.• Developed monthly dashboards for board members to track key metrics.