Emily Camara
Senior Marketing Manager @Datos Insights
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WORK HISTORY
Senior Marketing Manager @Datos Insights
As Senior Marketing Manager, I lead strategic marketing initiatives to drive productawareness, demand generation, and sales growth. My responsibilities include developing compellingmessaging, executing go-to-market strategies, and collaborating cross-functionally to ensurealignment with company objectives.I have successfully increased sales and event attendance through targeted marketing campaigns,enhanced email marketing effectiveness by 15%, and integrated AI technologies to boostproductivity by 30%.Additionally, I manage competitive analysis, PR and media partnerships, whileoverseeing the integration of legacy databases with Salesforce for improved data management.
EDUCATION
University of Leeds
Master of Arts (MA), Applied Translation Studies (Portuguese to English and Spanish to English)
Wakefield Girls' High School
A-Levels, French (A), Spanish (A), Art (A), General Studies (A)
University of Birmingham
Bachelor of Arts (BA), French & Hispanic Studies
SKILLS
ABOUT EMILY CAMARA
A results-driven senior marketing professional with 12 years\' experience in B2B marketing and events, specialising in email marketing, product marketing, marketing campaigns, lead-generation, and marketing analytics. I have a proven track record of executing successful large-scale events and conferences across the globe (both in-person and virtual).My marketing experience spans across managing end-to-end campaign execution through various channels including email marketing, social media, content marketing, PR, and partnerships. I am highly skilled at interpreting data to optimise performance and generate insights.Conducting market research and competitor analysis is integral to my approach, allowing me to inform strategic decisions and uncover new opportunities. With strong project management and organisational skills, I efficiently manage multiple stakeholders and priorities, encouraging a collaborative and high-performance work environment.In my current role as Senior Marketing Manager at Datos Insights, I lead strategic marketing initiatives to drive product awareness, demand generation, and sales growth. Previously, as a Senior Marketing Manager for events, I created multi-channel marketing strategies that led to significant increases in qualified attendance and revenue, and reduced attrition. My experience also includes managing large-scale virtual and in-person events, securing sponsorships, and producing high-impact speaker programmes.
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