Mikayla Bernier
Digital Marketing Manager @Datos Insights
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WORK HISTORY
Digital Marketing Manager @Datos Insights
EDUCATION
Ithaca College
Bachelor of Science - BS, Integrated Marketing Communications
ABOUT MIKAYLA BERNIER
I drive marketing at Datos Insights, a financial services research and advisory firm, where I own everything from LinkedIn strategy and webinar production to awards programs and website development across fraud, AML, cybersecurity, banking, insurance, and wealth management. I\'ve also built the infrastructure behind the scenes: UTM frameworks, Pardot/Salesforce campaign architecture, workflow systems, and the company\'s first marketing landing pages. When I say full-stack marketer, I mean I\'ll write a webinar promo package for an analyst in the morning and troubleshoot custom CSS in the afternoon. I\'m not the subject matter expert in the room, but years of marketing in financial services have given me deep institutional knowledge of the industries we serve and the language our audiences speak. That context is what makes the work land, because analysts who\'ve spent decades in fraud prevention deserve content that does their expertise justice, and award-winning fintechs deserve announcements that actually hit. What drives me is marketing that earns attention because the substance behind it is real. Always happy to connect with those who think seriously about B2B content, LinkedIn strategy, demand gen, or financial services marketing!
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