Els van der Velden

WORK HISTORY

EDUCATION

SKILLS

ABOUT ELS VAN DER VELDEN

Without interaction, social media is just noise! But we don’t use social networks for a one-way experience. We’re all seeking connections — with other people and with brands. As brand, web & social manager for Capgemini, I work with my team to manage the Capgemini brand within the Netherlands; creating digital campaigns and a meaningful social presence, making sure our website showcases our latest insights, and ensuring the flow of content for our people. Creating content tailored to the interests and needs of our audience is a key part of my role. I love that through the creation of genuine and authentic content, I’m able to build trust, better understand our audience and add value to our business and customers. Another area of work that I am really passionate about is our employee advocacy program. Strengthening the social media presence of our employees and driving internal advocacy & thought leadership content is a topic that fascinates me. From the collaborative elements, to creating amazing experiences for our customers, to injecting personality into our corporate messages, all of this allows me to support my colleagues in confidently amplifying their voices, and the voice of the company.I have worked for Capgemini for 16 year in various roles, and know our brand inside out. My experience in marketing and knowing so many processes, operations and people makes me well placed for overseeing the digital sphere, supervising the whole social landscape and setting the strategy for communications in the Netherlands. I love using creative problem-solving approaches to generate new ideas; finding fresh perspectives, and then evaluating them to produce effective solutions. As a team player, I understand and appreciate that nurturing our collaborative environment allows our team to be empowered to contribute their ideas, skills, and expertise toward achieving team goals.Outside of work, I’m an avid reader, and always have a book on the go. I also enjoy sailing and watching movies!If you’d like to exchange knowledge and ideas on marketing & comms, or share thoughts on the latest book you’ve read, please get in touch!