Elsa Heffernan
Senior Product Manager, Integrations @Typeform
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WORK HISTORY
Senior Product Manager, Integrations @Typeform
Atlanta, GA, US
Making integrations a no brainer for your workflow.
EDUCATION
Georgetown University
Bachelor of Arts (B.A.), English, Spanish and Linguistics
Trinity College Dublin
Master's Degree
Sewickley Academy
High School Diploma
University College Dublin
Master of Business Administration (M.B.A.), Business Administration and Management, General
SKILLS
ABOUT ELSA HEFFERNAN
I\'m a Senior Product Manager and Partnerships Leader who specializes in building integration ecosystems and partner-driven products for B2B SaaS platforms. I thrive at the intersection of product strategy and partnership development—where technical execution meets business relationships.What I\'ve accomplished:At Typeform, I transformed our integrations team\'s velocity, driving a 10x increase in shipping rate while simultaneously reducing maintenance costs. I lead product strategy for our integration ecosystem, working directly with strategic partners and cross-functional teams to deliver products that solve real customer problems and drive adoption at scale.Previously, I built and scaled partnership programs at Niche.com and led strategic initiatives in GTM roles spanning Sales, Marketing, and Business Development. This diverse background gives me a unique perspective: I understand both how to build great products AND how to bring them to market through strategic partnerships.What I bring:Product Management: Roadmap planning, stakeholder alignment, data-driven prioritization, 0-1 and scale experiencePartnerships: Partner ecosystem development, strategic alliance building, co-marketing, revenue growthCross-functional Leadership: Engineering, Sales, Marketing, Business Development collaborationTechnical fluency: API strategy, integration architecture, technical tradeoffsBusiness impact: Driving adoption, reducing costs, accelerating time-to-valueI\'m always interested in connecting with fellow product leaders, partnership professionals, and anyone building in the B2B SaaS space.
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