Elly Heath
Product Marketing Manager @Yoti
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WORK HISTORY
Product Marketing Manager @Yoti
London, GB
Responsibilities: Work with the CMO, CSO and product team to develop GTM strategies for Yoti\'s tech products, Drive the product positioning and messaging for each key vertical, honing the story and the why, Liaise with the product team to ensure product-market-fit and support product and feature releases, Create sales collateral to help the sales team close more deals and tailor their pitches, Support development of the website to generate leads for the sales team, Research and create SEO optimised content for the website, that can be propagated acrossmarketing channels and materials, Provide accurate and timely reporting of key product marketing metrics, Collaborate on campaigns for key products and verticals, Work with comms teams to deliver content strategy.
EDUCATION
University of Reading
Bachelor’s Degree, BA Business and Management
ABOUT ELLY HEATH
Commercially minded product marketer with 10+ years B2B marketing experience and proven success in defining product positioning to deliver high impact marketing strategies. Detail-oriented with ability to track and understand in-depth campaign analytics to derive insights and actionable recommendations, and optimise multi-channel activity accordingly. Key experience: product positioning, GTM strategy, brand storytelling, stakeholder management, project management, copywriting, data analysis and insight. Holds the CIM Diploma in Professional Marketing (Digital Strategy).
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