Nachiketa Singh

Paid Media Analyst @Yoti

Bengaluru, IN

Partner with senior clients to develop integrated media strategies across biddable digital platforms including Meta, LinkedIn, Google Ads, and DV360.2. Advise on channel strategy, spend allocation, and optimization frameworks to maximize ROI across performance and brand campaigns.3. Present weekly strategic plans and performance reviews to clients, highlighting insights, learnings, and forward-looking recommendations.4. Serve as a subject matter expert on paid social strategy, ensuring best practices are applied across all activations.5. Lead cross-channel integration efforts, aligning paid, owned, and earned media touchpoints to drive consistent customer journeys.6. Partner with Product Marketing and Analytics teams to translate performance data into growth-oriented media strategies.7. Support in budget forecasting, pacing, and in-flight optimizations, ensuring efficient delivery of investment objectives.8. Drive cross-functional collaboration with creative, analytics, and client-servicing teams for cohesive campaign delivery.9. Conduct A/B and multivariate testing to improve CTR, CVR, and engagement rates across platforms.10. Supervise onboarding of ad tech tools and ensure data hygiene and tracking accuracy across campaigns.11. Mentor junior planners on social strategy, measurement approaches, and platform updates.12. Create automated dashboards and insights-driven presentations for client and leadership reporting.13. Uphold compliance with internal processes, data policies, and platform-specific ad guidelines.

Acharya Institute Of Technology

Bachelor's degree, Electrical and Electronics Engineering

Guru Gobind Singh Public School

Physics