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Ellie Yi
Global Ecommerce Lead Market Expansion @The Arnott's Group
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WORK HISTORY
Global Ecommerce Lead Market Expansion @The Arnott's Group
Leading global eCommerce expansion across UK, US and Asia — defining market entry strategy, retailer prioritisation and digital shelf execution for Arnott\'s international growth agenda- Reporting directly to the MD International; partnering with regional GMs and cross-functional leads to build scalable eCommerce capability across 5+ markets- Establishing commercial frameworks, retailer playbooks and performance KPIs to drive sustainable revenue growth outside ANZ
EDUCATION
Melbourne Business School
Master of Management, Marketing
Emeritus
Postgraduate Diploma in Digital Business, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT ELLIE YI
I build and scale eCommerce businesses — from digital shelf strategy to full-funnel growth — across some of Australia\'s most loved consumer brands.With 10+ years spanning Arnott\'s, Coty, Galderma and P&G, I specialise in turning digital commerce into a genuine growth engine: owning P&L, leading retail media investment, managing key accounts across Woolworths, Coles, Amazon and more, and building high-performing teams that deliver results across ANZ and global markets.What I bring to the table:→ eCommerce strategy & global market expansion (UK, US, Asia)→ Retail media & digital shelf management at scale→ Channel strategy & trade marketing across omnichannel→ Cross-functional leadership — brand, sales, supply & agency teams→ Strong commercial acumen — P&L, forecasting & commercial planningAn early adopter of ChatGPT since 2022, I\'ve spent the last few years exploring how AI is reshaping the way we work in eCommerce and marketing — from data analysis and insight generation, to content and video creation at scale. Still learning, but already seeing real impact on speed, quality and commercial decision-making. Happy to swap notes with anyone else on the journey. Open to conversations — feel free to connect.
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