Elle Scotter

Principal Consumer Researcher @Skyscanner

In my current role, I have successfully pitched, secured budget, and led the development of Skyscanner\'s first continuous market tracker. Using a self-service survey tool, I created a powerful resource for tracking brand and travel sentiment, which empowered marketing, communications, brand, and product teams to make impactful strategic decisions. I also conduct consumer research for brand campaign briefs, report on brand performance, and carry out creative testing to ensure the effectiveness of our advertising initiatives. This multifaceted role has allowed me to make a broad impact on Skyscanner\'s marketing and brand strategies, driving our success in a competitive market.