Lisa Santana

Director of Product Management @Velera

Dallas-Fort Worth, TX, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2023 — Present

Director of Product Management @Velera

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US

Responsible for leading the roadmap and strategy for credit products, considering market trends, client and stakeholder needs to achieve year-over-year growth in revenue. Oversee the end-to-end product lifecycle, from ideation and requirements gathering to launch and ongoing enhancements, ensuring business goals are met.

EDUCATION

1991 — 1996

Northern Illinois University

Bachelor of Science in Marketing, Bachelor of Arts in Spanish Business Translation

SKILLS

Competitive AnalysisPricingSegmentationIntegrated MarketingAnalyticsLeadershipProgram ManagementEmail MarketingProduct DevelopmentBusiness DevelopmentDigital MarketingMarketing CommunicationsManagementStrategyFinancial ServicesCross-Functional Team LeadershipMarketing StrategyProduct ManagementCustomer InsightDirect MarketingMarketing

ABOUT LISA SANTANA

Thought leader in the payments industry for over 20 years. Collaborative problem solver with a unique ability to interact cross-functional with key stakeholders to develop integrated solutions that drive business success. Orchestrated go-to-market strategies and integrated marketing plans that exceeded targeted objectives. Extensive experience with marketing and business development in Financial Services and Consumer Products. Proven analytical skills to assess opportunities and optimize program/campaign performance. Excels at leading teams to produce high-quality results due to outstanding communication and motivational capabilities. Listing of core competencies:*Project Management *Vendor Management *Customer Relationships *Effective Communication *Business Development *Mobile Payments *Rewards/Loyalty *Card-Linked Offers *Market Research *Omni-channel Marketing *Data & Analytics *Marketing Strategy *Cross-functional Team Leadership *Bilingual/Spanish (Fluent: Speak, Read, Write)

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