Elizabeth Trevino

Experience

1. Account Executive

   Hearst

   Aug 2024 — Present · Houston, TX, US

   Lead consultative, full-cycle sales across digital and print advertising at the Houston Chronicle, part of Hearst Media. Manage pipeline development, prospecting, and campaign execution to meet the evolving marketing needs of small to mid-sized businesses across Greater Houston.• Spearhead new business acquisition through cold outreach, strategic prospecting, and competitive research, consistently identifying high-potential leads in various industries.• Act as the Account Manager for Houston Methodist, overseeing their advertising campaigns and providing white-glove account management service, from performance reviews to optimization strategy.• Educate clients on Hearst’s robust suite of solutions, including paid social, programmatic display, OTT/CTV, print, SEM/SEO, and native advertising, customizing media plans to meet specific growth objectives.• Own the sales cycle from discovery to post-sale handoff, working closely with internal ad operations and account management teams to ensure campaign success and long-term client satisfaction.• Create and deliver compelling media presentations, focused on ROI and data-backed results, to position Hearst as a trusted marketing partner.• Manage revenue forecasts and pipeline performance in Salesforce, while tracking progress toward monthly KPIs and quarterly goals.• Stay on top of market trends, platform developments, and consumer behavior shifts to bring fresh, innovative ideas to client campaigns and sales conversations.

Education

• Stephen F. Austin State University

  Bachelor of Business Administration (BBA)

  2014 — 2019