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Elena Ford
Sales Manager @Museum of New Zealand Te Papa Tongarewa
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WORK HISTORY
Sales Manager @Museum of New Zealand Te Papa Tongarewa
Ensure that sales targets are achieved through the effective placement and motivation of the sales team• Develop guidelines and procedures to meet sales requirements supporting Te Papa’s short and long-term business needs• Proactively manage relationships with local and international contacts in multiple market segments, including corporate, government and NGO’s• Coordinate across functions and teams to help direct the flow of information for sales activities and ensure transactions are achievable and within Te Papa’s operating principles and capacity• Identify opportunities and trends within existing and new market segments and create strategies to be competitive. Communicate and coordinate this information across relevant teams• Complete all the people management tasks set out in Te Papa’s Leadership expectations including; people performance process, recruitment, leave etc• Create and maintain a positive, resilient, innovative and collaborative team culture• Adapt team and work practices to operate in a hybrid operating environment
EDUCATION
Bashkir State Teachers Training Institute
Bachelor of Arts - BA, English Language and Literature, General
César Ritz Colleges Switzerland
Postgraduate Diploma in Hotel and Restaurant Administration
ABOUT ELENA FORD
Experienced Sales Manager with a demonstrated history of working in the hospitality industry. I enjoy working closely with clients to understand their specific needs and supporting them in choosing the most effective venue solution to achieve their event requirements. Over the years I gained considerable experience in customer service, negotiation skills, people management and sales leadership.
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