Elan Saltman

Market Development Manager @Thermo Fisher Scientific

Elan supports digital marketing initiatives to promote a better customer experience and enhance our visibility on search. Impacts include bulk updates to product detail pages, adding 1,200 SKUs previously unlisted on Fisher Sci and 3rd party suppliers. Achieved 4% increased engagement for organic traffic to Sample Prep web pages during a down period for budget and market conditions. The two years prior, the business was focused on infectious disease research and testing, while this next…