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Edye Twer

Executive Vice President and Lead- Sports Entertainment and Lifestyle Division @Ssrs

Philadelphia, PA, US
EMAILS
e••••@ssrs.com
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2025 — Present

Executive Vice President and Lead- Sports Entertainment and Lifestyle Division @Ssrs

Glen Mills, PA, US

EDUCATION

N/A

University of Pennsylvania

BA, Behavioral Communication/French minor

SKILLS

Competitive IntelligenceMarketing StrategyStrategyCustomer InsightMediaQuestionnairesSurvey ResearchMarket AnalysisSalesTelevisionPrimary ResearchOnline AdvertisingPublishingRadioOnline ResearchStrategic PlanningBrand ArchitectureBrand EquityFocus GroupsQuestionnaire DesignData AnalysisData CollectionSegmentationReport WritingConsumer InsightQualitative ResearchBroadcastPositioningAnalysisDigital MarketingResearchAdvertising ResearchAdvertisingSurvey DesignQuantitative AnalyticsCompetitive AnalysisQuantitative ResearchMarketing ResearchIntegrated MarketingMarketing Communications

ABOUT EDYE TWER

Over 35 years of supplier side market research experience. Expert in many facets of custom research, operations and management; specialist in media and all forms of content testing. Specific areas of research expertise include Content/Pilot Testing, Promotion/Ad Testing, Awareness and Usage, News, Segmentation, Engagement, Landscape and Market Structure studies across platforms. A strong history of recognizing key research challenges, brainstorming objectives, developing surveys, expertly executing various methodologies, analyzing data, presenting findings and facilitating follow-up discussions and recommendations. Strong client relationships, as well as interpersonal and management skills.

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