Edye Twer

About Edye Twer

Over 35 years of supplier side market research experience. Expert in many facets of custom research, operations and management; specialist in media and all forms of content testing. Specific areas of research expertise include Content/Pilot Testing, Promotion/Ad Testing, Awareness and Usage, News, Segmentation, Engagement, Landscape and Market Structure studies across platforms. A strong history of recognizing key research challenges, brainstorming objectives, developing surveys, expertly executing various methodologies, analyzing data, presenting findings and facilitating follow-up discussions and recommendations. Strong client relationships, as well as interpersonal and management skills.

Experience

1. Executive Vice President and Lead- Sports Entertainment and Lifestyle Division

   Ssrs

   Jan 2025 — Present · Glen Mills, PA, US

Education

• University of Pennsylvania

  BA, Behavioral Communication/French minor

Skills

• Competitive Intelligence
• Marketing Strategy
• Strategy
• Customer Insight
• Media
• Questionnaires
• Survey Research
• Market Analysis
• Sales
• Television
• Primary Research
• Online Advertising
• Publishing
• Radio
• Online Research
• Strategic Planning
• Brand Architecture
• Brand Equity
• Focus Groups
• Questionnaire Design
• Data Analysis
• Data Collection
• Segmentation
• Report Writing
• Consumer Insight
• Qualitative Research
• Broadcast
• Positioning
• Analysis
• Digital Marketing
• Research
• Advertising Research
• Advertising
• Survey Design
• Quantitative Analytics
• Competitive Analysis
• Quantitative Research
• Marketing Research
• Integrated Marketing
• Marketing Communications