Eduardo de Fuentes Ceballos
Digital Marketing & Brand Manager @U-Storage Renta De Mini-Bodegas
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WORK HISTORY
Digital Marketing & Brand Manager @U-Storage Renta De Mini-Bodegas
Mexico City, MX
Lead the national brand strategy to align with the company’s overall business objectives.• Manage the creative and technical execution of key digital marketing channels to drive customer acquisition.• Oversee community management, including planning, monitoring, and managing social media networks.• Develop and optimize paid advertising campaigns across Google Ads, Meta (Facebook, Instagram), Twitter, and other platforms, focusing on Display, Search with Display Select, and Remarketing.• Implement strategies to reduce irrelevant clicks, improve CTR, boost conversions, and lower CPL/CPA.• Continuously create, monitor, and optimize SEM campaigns to enhance digital marketing performance.• Conduct advanced data analysis using Google Analytics and Tag Manager to measure and optimize digital efforts.• Run A/B and multivariate testing to improve conversion rates and minimize bounce rates.• Spearhead ongoing redesigns and relaunches of the company website, enhancing UX, conversion rate, design, and functionality.
EDUCATION
Universidad del Valle de México
Licenciatura en Ciencias de la Comunicación, Bachelor's Degree in Communications and Media Sciences
George Brown Polytechnic
Digital Media Marketing Program, Marketing
Colegio Franco Inglés
Secundaria y Preparatoria
SKILLS
ABOUT EDUARDO DE FUENTES CEBALLOS
Digital marketing specialist with more than 10 years of experience in advertising and public relations managing multi-channel promotional campaigns plus 7 years of experience developing and optimizing campaigns in Google Ads, Meta, and social media platforms implementing tactics to reduce unwanted clicks, increase CTR, and conversions, as well as reduce the cost of CPL / CPA. Experience managing advertising efforts in digital marketing, print, TV, POP, radio, BTL, and activations for different types of brands in business.
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