Brian Durkin

Program Manager, Lifecycle Marketing @Activision

Santa Monica, CA, US

Built a new project management system for the greater CRM/Lifecycle Marketing team, encompassing the entire end-to-end project workflows across each channel, from strategy and creative through to production and deployment.Drove adoption of the new project management system both within the team and with cross-functional stakeholders through training and onboarding and building custom views and dashboards.Ensures all open projects are hitting key milestones and staying on track by assigning new tasks in a timely manner, communicating with task owners when something is at risk or late, as well as reaching out for project approvals as needed.Manages capacity planning and resource allocation when assigning projects/tasks to the greater CRM/Lifecycle Marketing team to ensure balanced workloads and reduced burnout.Build strong working relationships with cross-functional teams, consistently communicating with stakeholders across the broader business to facilitate timely campaign delivery.Championws change within the team by continuing to drive ongoing evolution and optimization of the project management system, project workflows, and team processes as needed.Maintained an updated repository of project workflows, team processes, audience dictionary, and copy/design/MI specs for each channel.

Saint Joseph's University

Masters of Arts

Saint Joseph's University

Bachelor

Delaware County Community College

Associates