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Dulce Vallejo
Project Manager - Sellers Growth @Mercado Libre
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WORK HISTORY
Project Manager - Sellers Growth @Mercado Libre
Lead day-to-day operations for Sellers to increase sales, formulating the seller\'s promotional strategy and supporting them to succeed, analyzing a portfolio of sellers.• Prepare comprehensive business cases for new product adoptions, presenting well-structured analyses and risk assessments to support decision-making processes. • Analyze customer insights to synthesize business narratives for sellers growth and retention to share with senior leadership for QBRs• Guide, develop and align cross-functional teams around to assure excellence in the management of budget allocation ($4 Million MXN /$200K USD) for projects oriented to deliver profitable growth. • Monitor key business KPIs (promotional coverage, opt-in, profitability, seller engagement), identify trends and risk achievements, perform data analyses, and propose solutions and/or optimizations.• Track new feature implementation and sales adoption feedback in collaboration with the Analytics team.• Supervise content messaging in key assets (homepage and ads), design of key pages and product areas, remove roadblocks from key prospect and user journeys, to drive end-to-end conversion rates up.• Collaborate with key stakeholders, including Marketing, Sales, and Finance, to integrate RGM into broader commercial processes such as annual planning, trade budgeting, demand planning and competitive responses.
EDUCATION
Escuela Bancaria y Comercial
Marketing
ABOUT DULCE VALLEJO
KAM with experience in e-commerce. Responsible for strategic partnership with top sellers in different divisions. Strong professional skills related to negotiation prioritizing customer service, teamwork, communication, problems solving, data analysis.
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