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Start for FreeDarren Hopper
Fractional Chief Marketing Officer @Exaba
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WORK HISTORY
Fractional Chief Marketing Officer @Exaba
Hamilton, NZ
Acting as the Fractional CMO supporting the wider leadership team. Driving both Brand & Demand marketing activity including budgeting, campaign execution, brand development, web optimisation, SEO, and strategic planning.
EDUCATION
Teesside University
BA (Hons) 2:1, International Marketing & Product Design
Henley Business School
Management
University of Sunderland
Diploma - Art Foundation - Distinction, Fine Art, Sculpture, Art History
ABOUT DARREN HOPPER
As a senior executive with extensive experience in Product Management, Product Marketing, Go-to-Market, and Brand Strategy, I am committed to driving high-performing teams that consistently deliver impactful, customer-centric outcomes. I believe that the foundation of any successful organisation is rooted in empowering teams to grow, innovate, and execute with precision. My leadership philosophy emphasizes agility and a rapid, iterative approach, equipping teams to address complex challenges and adapt quickly to evolving market demands.I bring a deep, cross-functional expertise that is centered on a strategic understanding of customer behavior, ensuring this insight is woven into every product and marketing initiative. As a strategic leader with a hands-on approach, I lead by example, motivating teams to not only solve real customer problems but to elevate their impact through continuous learning and improvement.My ability to distill complex challenges into compelling, customer-focused value propositions is a core strength. I champion a customer-first approach, leveraging human-centered design and customer empathy to transform technology into solutions that resonate with, and inspire customers. My focus is always on the \"why\", understanding and communicating the deeper purpose behind our efforts.A collaborative leader, I believe in building strong internal networks and securing early alignment to drive support across the organisation. My communication skills, honed through board-level presentations and media engagements, enable me to influence and inspire at all levels from cross-functional teams, senior management and strategic partners. Confident presenter and keynote speaker, I am adept at conveying complex strategies in an impactful, accessible way to diverse audiences.
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