Drew Erben

WORK HISTORY

EDUCATION

SKILLS

ABOUT DREW ERBEN

Direct Mail | Response Marketing Campaign Development | Predictive Analytics | Customer Relationship / Client Management | Content Strategy | Customer Journey & Consumer Experience | Executive Team Leadership | Corporate Communications | Public & Media Relations | Advertising | Sales Lead Generation | Nurture Marketing | Multichannel | Consumer Brand Creation | Constant Brand Identity CognizanceThe sky\'s the limit when brands profoundly curate an analytically-driven consumer engagement spectrum differentiated by precise marketing content and agile channel delivery! I\'m a relevance-focused marketing strategy executive with 35-plus years of solid success – within both agency and corporate B2B and B2C environments – driving profitable revenue and market share growth via successful development of service and product acquisition and retention marketing platforms. Strong broad spectrum channel management skills at all stages, from key objective definition and tactical execution to benchmark metrics analysis and reporting, implementing automation wherever feasible to ensure program scalability and optimize economics. Dynamic record of engaging data analytics, brand-obsessed, precision-timed messaging, web user interface design, SEO/SEM, email, mobile, direct mail and social media tactics to ensure competitive advantage, maintaining optimal stakeholder relationships. Demonstrated ability to balance infrastructural needs, automation and team synergies to achieve ROI targets. Software, CRM and cloud systems application proficiencies include: Microsoft, Adobe, Oracle, Salesforce, among others.