Tara Witt
Retail Marketing Planner (Adidas) @HH Global
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WORK HISTORY
Retail Marketing Planner (Adidas) @HH Global
Portland, OR, US
Lead retail brand marketing campaign implementation for adidas Factory Outlet fleet (140+ stores)• Translate marketing strategies into actionable creative briefs and production grids for design and print vendors• Drive innovative and cost-effective print production executions to meet client needs, on time and on/under budget• Partner with Account Management teams and external vendors to align campaign objectives with timelines for in-store delivery• Redesigned briefing process and tools for efficient and effective in-store execution and cross-functional collaboration• Drove implementation of innovative Print-on-Demand in-store graphics program encompassing over 2500 elements to streamline ordering process and shorten time to market by up to 4 weeks• Communicate project status, risks, budget forecasts, and priorities to leadership while proactively resolving challenges and changes
EDUCATION
Connecticut College
Bachelor of Arts - BA
ABOUT TARA WITT
20-year sports and outdoor industry Retail Marketing veteran, achieving positions…
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