Drew Chimento

Jr Integrated Media Planner @Zimmerman Advertising

Fort Lauderdale, FL, US

Key Accounts: Cedar Fair/Six Flags Entertainment & McDonald\'sStrategic Media Planning: Lead full-cycle campaign development from audience research and media mix optimization to execution and performance analysis across traditional and digital channels for McDonald\'s national initiatives and Six Flags multi-park seasonal campaignsPerformance Media Management: Execute advanced data analysis and consumer insight development that directly informs media strategy decisions. Track and optimize millions in media investments in real-time to maximize campaign ROI and exceed client performance benchmarksAI-Driven Innovation: Built automated QA systems that eliminated hours of manual work, enabling team focus on high-impact strategic initiatives. Developed comprehensive sentiment analysis frameworks that enhanced media targeting precision and campaign effectiveness across all client portfoliosOperational Leadership: Pioneer creative AI applications to enhance team performance and operational efficiency. Leverage Nielsen, MRI, and proprietary data sources alongside emerging technologies to drive superior business outcomes and identify new strategic opportunitiesVendor & Partnership Management: Manage and aintain strategic relationships with premium partners ensuring favorable partnership terms