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Vice President Early Innovation @Beiersdorf
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WORK HISTORY
Vice President Early Innovation @Beiersdorf
Hamburg, DE
EDUCATION
University of Michigan
Structural Equation Modelling
INSEAD
Driving Digital Marketing Strategy
London Business School
Research Associate, Marketing
University of St.Gallen
Dr. oec., Economics, Marketing
Johannes Gutenberg University Mainz
Dipl. Kauffrau, Economics, Marketing, Publicity
SKILLS
ABOUT CATJA PRYKOP
At the forefront of Beiersdorf\'s early innovation efforts, my strategic marketing acumen is rooted in a profound understanding of consumer insights and market analysis. My journey began over three years ago, leading the charge in transformative skincare solutions that resonate with consumers globally. The company’s ethos of placing people at the core of business strategy mirrors my own. Our team’s dedication to strategic foresight and a consumer centric innovation process has solidified Beiersdorf\'s position as a leader in skincare innovation. It is this passion for transformation that drives every initiative I spearhead, always aiming to elevate the consumer experience.
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