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Leeya Hendricks
Non Executive Board Director @CIM | The Chartered Institute of Marketing
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WORK HISTORY
Non Executive Board Director @CIM | The Chartered Institute of Marketing
Elected to the CIM Board as NED - non-executive director, the CIM constitution establishes the Board of Directors, who are responsible for the overall governance of CIM and its affairs as it relates to the financial budget, corporate risk register, strategy and governance. CIM is the most prestigious global marketing professional body with over members worldwide. As a member of the Board, my role is to provide direction on all aspects of CIM’s strategy and policy and oversea long-term strategic plans and policy objectives working with the Chief Executive and leadership team to implement and execute. plans. Review, approve, request plans and programmes for achieving objectives. Ensure that CIM complies with legislative and regulatory requirements and acts within the confines of the Charter, Bye-laws, General and Board Regulations.Also a Member of the Constitution and Ethics Committee - focused on advising the Board on its constitution, ensuring ethical compliance, providing ethics advice, upholding human rights, financial disclosure and addressing misconduct. Review CIM\'s Constitution and advise on any recommended changes; review CIM\'s Code of Professional Conduct and advise on Professional Ethics.
EDUCATION
University of the Witwatersrand
Bachelor of Arts Honours Degree in Fine Arts (BA)FA Hons - Fine Arts, Art History
MCI | The Entrepreneurial School®
Doctor of Philosophy (Ph.D.) - Management (Strategic Business Management) Innsbruck, Austria, B2B Platform Ecosystems
Antwerp Management School
Doctor of Philosophy (Ph.D.) - Management (Faculty of Business & Economics) University of Antwerp, B2B Platform Ecosystems
CIM | The Chartered Institute of Marketing
FCIM - Chartered Marketer CMktr (Fellow), International Marketing and Marketing Management
Stellenbosch University
Management Development Programme (MDP) Business Administration and Management
Henley Business School
MBA - Masters in Business Administration - University of Reading, Greenlands UK
University of Cambridge
Business Sustainability Management - Cambridge Institute for Sustainability Leadership, Cambridge University
Vega School at Emeris
Postgraduate Bachelor of Arts Honours Degree (BA Hons) Brand Marketing Leadership & Management
Deutsche Internationale Schule Johannesburg
IEB Senior Certificate
ABOUT LEEYA HENDRICKS
I am a designated chartered marketer, Fellow (FCIM) and Non-Executive Board Director of the Chartered Institute of Marketing - female founder, global B2B marketing strategist, growth driver and women in tech leader. Award-winning commercial B2B marketer, named Top 30 Most Influential Fintech Marketers 2022; The Financial Narrative 50 in 2023, CMO to Watch 2024 and CommsHero Leader of the Year 2025 Finalist :(leeyahendricks.com)As a seasoned 3x CMO, NED and Director of business operations - as MD of Hark Consultants, I provide strategic marketing & comms advisory globally, I drive growth through innovative B2B marketing strategy, ecosystem development, ABM and AI in marketing to create new market opportunities for key clients. My expertise in technology platforms is underpinned by a PhD and published research on B2B platform ecosystems and value co-creation, I lecture at postgraduate and master’s level - and the author of The Platform Playbook focused on building and scaling resilient B2B platform ecosystems and marketing’s leading role in driving growth.I have held CMO roles and Senior Executive positions leading global portfolios for technology, fintech, professional services, management consulting, PE and ad agency firms: Oracle, IBM, Accenture, Gartner, TBWA, FCB and SMEs: Kurtosys, Prytek, Delta Capita - able to combine expertise and leverage the best of both. My career has centred on customer experience, performance marketing, proposition development and brand transformation across global markets - underpinned by experienced line management, developing and leading global marketing teams, virtual teams alike, setting a marketing vision designed to deliver the business brand promise and execute marketing strategies within fast growing SaaS start-up, mid-size, complex matrix enterprise multinationals and PE-backed firms.Judge on global awards forums such as B2B Marketing, The Drum, Women in Marketing, CommsHero and an active Member of CIM, UKAI, Financial Narrative, CMO Alliance, CommsHero & The Female Forum.Staying relevant and being versatile is my driving force. With a proven track record of delivering business growth and accelerating marketing ROI in challenging markets, I believe the best results come from co-creation, breaking down silos, enabling inclusion, and fostering collaboration. I am a certified Barre & Barre for Body Rehab Instructor and lead growth for Hark Wellbeing dedicated to building resilient minds and bodies. Guided by my mantra, “stay ever curious,” I continue to seek knowledge, growth, and balance in everything I do.
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