Dennis P. Obrien
Partner Account Director (Pad) @Yelp
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WORK HISTORY
Partner Account Director (Pad) @Yelp
My primary responsibility as the Partner Account Director is to retain & grow business for Yelp by developing relationships with Agencies & 3rd parties focused on the SMB market. These Agencies partner with Yelp to resell and buy Yelp’s local products.Duties & Responsibilities include but not limited to: Establish a collaborative business relationship between Yelp and SMB (primarily local) agencies and their advertisers.Consistently deliver new partner-driven revenue every quarter, exceeding sales targets.Lead the partnership and deal-origination process, managing each step from strategy/planning, pipeline development, outreach, implementation, and ongoing growth.Create consultative sales presentations to demonstrate how Yelp’s advertising products can be leveraged to connect with consumers.Engage with agencies on an ongoing basis to foster relationships, validate advertisers needs and keep Yelp’s partnership top of mind.Work collaboratively with cross-functional teams to drive revenue growth with new customers.Use Yelp\'s internal AI platform to collaborate internally and externally.Recognized in Sept 2025 for obtaining 7 consecutive quarters for exceeding revenue budgets.
EDUCATION
University of San Francisco
BS, Information Systems Management
SKILLS
ABOUT DENNIS P. OBRIEN
I am entrepreneurial and thrive on the challenges presented in established and start-up organizations. Lifelong learner with up to date knowledge of digital media and advertising landscape.Collaborative, able to work cross-functionally to design custom solutions to achieve maximum client results, relationships and revenue.I bring a solid understanding of digital media and have direct relationships and experience working with major brands and ad agencies in NYC, SF, LA and several other areas of the US. I bring over 20 years of digital sales, marketing, business development and management experience. My background includes comprehensive hands-on senior-level experience in all areas of digital sales and marketing, digital advertising and publishing management including working with and managing sales teams, existing clients, internal cross functional teams and product development. Short list of past contract clients and companies I have worked with or for:The Produce News, Hearst, Move.com (Realtor.com), Cargo Business News, Dow Jones News and Information, The San Francisco Newspaper Agency, The San Francisco Chronicle and Examiner, Cox Interactive Sales, General Magic Inc, Mail.com, Appaloosa Interactive Corporation, Active Research, Crossvue (Formerly Receipt City.com & POS,Inc.), American Express, CSAA, Knight Ridder, Metasound, Red Herring, Golf Media Network, Private Club Marketing and others.Specialties: Start-ups and individuals, providing revenue strategy, digital sales training and introductions to potential clients while adjusting either the product offering or value proposition when creating new revenue channels, business development, advertising and marketing services for digital and non-traditional media.
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