Douglas Jose Morales

Territory Sales Manager @Goya Foods

Washington, DC, US

As a Territory Manager at Goya Foods, I lead sales operations and business development within my assigned territory. I work closely with clients, brokers, and distributors to implement commercial strategies that enhance the visibility and market reach of Goya products.Key responsibilities include:Supervising brokers in opening new accounts and managing relationships with existing clients, fostering long-term business partnerships.Implementing and executing sales strategies to maximize market share and ensure continuous brand growth.Coordinating the logistics process, from credit approval to final order delivery, ensuring efficient and high-quality service.Visiting and following up with key clients such as Walmart, collecting real-time data to improve decision-making and optimize processes.Collaborating with the Division Manager to define goals and implement solutions to improve profitability and operational efficiency.My focus is on driving sustainable results and strengthening Goya’s market position while maintaining a strong commitment to excellence in customer service.

Universidad Latina de Panamá

Magister en Administración de Negocios

Universidad Tecnológica de Panamá

Certificación Cisco

Universidad Yacambú

Ingeniero Electrónico en Computación