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Dominika Dalecka
Head of Market Strategy for Ee North Cluster @Henkel
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WORK HISTORY
Head of Market Strategy for Ee North Cluster @Henkel
EDUCATION
School of Business and Administration
Master's degree in Economics, Finance and Banking
SKILLS
ABOUT DOMINIKA DALECKA
STRENGHTS: Gallup main characteristics: relator, activator, communication, achiever, woo PROFESSIONAL PROFILE : over 24 years of professional experience in ecommerce marketing, branding, trade marketing, commercial activation and merchandising departments gained in different sectors as e-commerce, wholesale (B2B and B2C businesses) and FMCG. Wide range experience of major marketing disciplines: brand strategy development, integrated marketing and communication tactics bringing digital and offline media together, positioning development & insight generation to unlock growth, short and long term brand planning, major advertising, communications, CRM strategy development, media strategy and planning, BTL and trade planning (sales actions, in- store boost, promo leaflets management)- all gain both in B2B & B2C environment Bring passion and energy to the organisation, highly motivated, self-driven, decision maker, with idea oriented mind, articulate communicator in speech and writing in English Part of international projects with experience in people management from 2 to 10 persons
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