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Daniel Kerchmar
Ecommerce Business Operations Promotion Planner @Kroger
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WORK HISTORY
Ecommerce Business Operations Promotion Planner @Kroger
Portland, OR, US
Led strategic execution of Pickup & Delivery promotional offers across eCommerce platforms.• Developed offer calendars and optimized budget usage to align with customeracquisition/retention goals.• Maintained 100% accuracy rate in promotional execution and led cross-functional coordinationefforts.• Transitioned from offer execution to strategic development, improving campaign relevance andROI.• Created and maintained tracking systems for promotional KPIs and spend analysis.Key Achievements:• Exceeded sales and EBITDA targets for Pickup and Store-fulfilled channels.• Acted as primary trainer and SME for always-on promotional programs.• Designed and implemented comprehensive offer tracking documents to streamline campaignexecution.
SKILLS
ABOUT DANIEL KERCHMAR
With over fifteen years of experience in digital media production, eCommerce marketing…
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