Divya Pratap Mehta

About Divya Pratap Mehta

Expertise in FMCG/ CPG, Consumer Electronics, Digital Brands across diverse markets with clients like Nestle, Unilever, Reckitt Benckiser, Coke, AXA, hindustantimes.com, fever104fm (Virgin Radio) LG & Panasonic, Maruti, GSK, McDonald\'s, Subway, Garnier, Bridgestone, Phillips Morris, Hyatt, Dell, 3M, ITC, UB Group, Beam Global, Nutrela, Patanjali Foods, Timios, Yellow Life, Kwality Dairy, Asbah, Al Futtaim Group, Oracle, Pepsico, Havells, Vadham Teas, Teamonk, Markid.com, Apparelogy, Grocermax, Dainik Jagran, Ashiana real estate, DLF, Soultree, Lybrate, Pathways World SchoolI believe in building brands and businesses that put them in the right Orbit for effortless growth. We promote a creator mindset vs. trader mindset to build enduring businesses. Built business & brands from a scratch. Specialties: Creative planning, through the line planning, digital integration, directing & analysing any kind of research, Fractional Marketing, Marketing Integration. Conversant with cultural models like Hofstede or Heylen\'s. Led training workshops. Comfortable with most planning tools, AI, tech data and trend analyses.

Experience

1. Founder

   Intertwined Brand Solutions

   Apr 2014 — Present

   We are a hi-touch, hi-talent driven boutique consulting firm focussed on business and brand transformation with cutting edge strategy, research and analytics and cutting edge design. Business and brand consulting, out sourced marketing, Full funnel solutions, Tech, AI, Integrated marketing agency, Talent branding, focussed on getting your business and brand in the right orbit. We champion mindful consumption. Experience with digital first brands, e-commerce brands, multinational brands, startups in India and International markets. Clients: Hyatt International, Ashiana Housing Ltd, Kolber Geneve, Westar Dubai, Asbah, DCP India, N-May Dubai, GrocerMax.com, Kwality Ltd, NDTV, carandbike.com, SoulTree (India and Europe), Dairy Best, Corona Oven, Log9 Materials, GoPoker.com, Indish, PictureTime, The Sufi Route, Markid New York, Apparelogy, Vallores Preschool, Vahdam Tea\'s USA, Jagran Group, Wunderman Thompson, Tea Monk Global (USA, Canada, Australia), Timios, Mojocare, Basant Maheshwari Investing, Oracle, YelloLife Holistic Wellness, Pepsico, Nutrela, Iris Software USA, Canada and India

Education

• Delhi University

  Economics Honours, Economics

  1993 — 1996

Skills

• Media Planning
• Brand Management
• Marketing Strategy
• Marketing Research
• Corporate Branding
• Market Research
• Strategic Planning
• Brand Architecture
• Marketing Communications
• Marketing
• Advertising
• Strategy
• Marketing Management
• Digital Strategy
• Competitive Analysis
• Direct Marketing
• Creative Direction
• New Business Development
• Business Development
• Digital Marketing
• Relationship Marketing
• Mobile Marketing
• Social Media Marketing
• Customer Insight
• Fmcg
• Brand Development
• Integrated Marketing
• Creative Strategy
• Digital Media
• Online Advertising
• Interactive Marketing
• Account Management
• Online Marketing