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Dirk Kraus
CEO @YOC
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WORK HISTORY
CEO @YOC
Berlin, DE
Classical display advertising is a relic of the past.The future belongs to high-impact advertising formats.Our digital landscape is in a constant state of flux. Today, there is a wide range of internet-enabled devices such as notebooks, tablets and smartphones, whereas a few years ago, access to the internet was mainly via computers.This evolution has naturally extended to ad formats.When YOC was founded, our focus was on mobile advertising. Now, we specialize in delivering high-impact ad formats for multiscreen on all devices.We\'ve tailored our products to keep pace with technological advancements and aim to enhance the experience for all stakeholders by: Enhancing the user experience with more engaging advertising Advertisers profit from better fulfillment of branding KPI Effective monetization for publishing partnersIs your advertising strategy future-ready?
EDUCATION
WHU – Otto Beisheim School of Management
Master of Business Administration - MBA, Business, Management, Marketing und verbundene unterstützende Dienste
ABOUT DIRK KRAUS
Do you remember the days of push-button mobile phones and text messages? For me…
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