Ricardo Barea
Storyteller, Marketer, Strategist, Conservationist, Preservationist & Technologist | 13+ Years Driving Innovation, Community & Sustainable Growth | Learn, Do & Be Excellent to Each Other
- Role
- Executive Director & Producer at The Wyld Foundation
- Location
- Olathe, KS, US
- LinkedIn followers
- 500 followers
About Ricardo Barea
Ever since I was a young child (born and raised in Miami, Florida) I loved dismantling toys just to see what was inside of them, what made them tick, and the challenge of seeing if I could put them back together again. Then in 1988, my entire world changed. My parents gave me a gift. I quickly pulled out a screwdriver and dismantled it!Red, yellow, and black computer cables covered the open sides of an old 286 25 MHz desktop computer that sat on my bedroom floor. The 40 MB hard drive was removed and was resting next to the 5-1/4 inch floppy disk drive - disconnected from the motherboard. I had taken everything apart. Now it was time to put it all back together. This was the first problem I consciously remember experiencing. I was 7 years old. 2 hours later I experienced the biggest thrill of my life when I turned the power button on and the computer screen flashed a white prompt with 4 simple characters. C:\\>Today, I am a values-based leader who has 10+ years of experience collaborating with amazing teams developing and building communities through transformative growth strategies for Global Brands, SMBs, agencies (and their clients), cause-based non-profits, and high growth startups. My teams work has been featured in the Media & Press New York Weekly Yahoo Finance The New Tropic Startland News IMDBSome of my favorite KPI(s) to track Growth: Conversion Rate Optimization (CRO) Customer Lifecycle Value (CLV) ROI: TACoS, RoAS, and ACoS Cost Per Acquisition (CPA) Customer Lifetime Value (CLV)Content Creation Experience: Editorial, Blogs, Branding, WhitePapers AdCopy, Sales Materials, Proposals, Agreements Graphic Design Video (Web, TV, and Film) Mobile Apps (iOS and Android) Events & Festivals Virtual Reality, Augmented Reality, and XROmniChannel and Multichannel Strategies: Content Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) E-mail Marketing Influencer Marketing Viral Marketing Mobile Marketing Radio & TV Pay Per Click (PPC) Social Media Marketing(SMM)Leadership & Management:Over the past 10 years, I have learned a lot from the teams I have hired, led, and managed. Mostly the power of love, empathy, active listening, problem-solving, creativity, communication, collaboration, and humility.Domain Knowledge: Travel & Tourism | Hospitality | IT & Services (Web3)| HR | Art & Culture | Education | Conservation | Preservation | Non-Profit | Healthcare | Retail | Health & Wellness | Media & Entertainment
Experience
Executive Director & Producer
Jan 2021 — Present · Kansas City, MO, US
Education
Harvard University
Course, Power and Responsibility: Doing Philosophy with Superheroes
Sapienza Università di Roma
Course, Anthropology
Wageningen University & Research
Professional Certificate, Sustainability Studies
National Geographic Society
Certificate, Storytelling for Impact
Florida International University
Bachelor of Arts (B.A.), Entrepreneurship; Humanities; Asian Studies
2006 — 2010
California Institute of the Arts
Art and Concepts Specialization, Game and Interactive Media Design
Full Sail University
Masters in Science, Digital Marketing
University of Virginia
Course, Artificial Intelligence in Marketing
Yale University
Specialization, Religions and Ecology: Restoring the Earth Community
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