Diana Rubio

Senior Data Strategist @Moroch

Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources • Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop report approaches to meet those objectives • Discovering and recommending connections across media channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts • Provide advanced strategic and analytic support for clients, from business strategy through insights and marketing efforts • Present to clients, with the support of the functional specialists, the results and analyses and research projects in a clear, insightful, and digestible narrative • Work with leaders of the functional specialty teams to keep track of projects being run by the functional specialists to ensure they are high quality and completed on time • Develop measurement frameworks with proper selection of KPIs and diagnostic metrics for effective monitoring of client marketing initiatives • Manage data integrity within dashboard solutions • Participate in the development of new analytical tools and capabilities • Evaluate data and research/analytics vendors for or on behalf of clients • Work with third-party research/analytics vendors to design and set up projects for clients