Diana Lorenti-Ochoa
Sr Director of Multicultural Marketing @Sage Dental
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WORK HISTORY
Sr Director of Multicultural Marketing @Sage Dental
Boca Raton, FL, US
Leading multicultural marketing strategy across Florida, Georgia, Tennessee, and Alabama to accelerate growth in diverse communities. My focus is on building authentic, culturally relevant campaigns that drive patient acquisition, elevate brand trust, and reflect the identities of the communities we serve.By combining data-driven insights with deep cultural understanding, I create strategies that do more than generate results, they create meaningful human connection.
EDUCATION
University of Guayaquil
Bachelor of Business Administration - BBA, Business Administration and Management, General
Miami Dade College
Certificate, Digital Marketing Program
HACE
Women’s Leaderhip Program
SKILLS
ABOUT DIANA LORENTI-OCHOA
Most brands don’t have a marketing problem, they have a clarity problem.I help organizations sharpen positioning and messaging, so teams align, stories land, and growth becomes repeatable.In complex categories, healthcare, wellness, regulated environments, multicultural markets, clarity isn’t a nice-to-have. It’s the difference between trust and hesitation, action and indecision.I’m Diana Ochoa, a bilingual (EN/ES) brand and growth strategy leader with 20+ years of experience building positioning, messaging architecture, and strategic narratives that translate complexity into human stories, and align teams across every touchpoint.My sweet spot is being the bridge between what the business needs to say and what real people need to hear- Positioning and message architecture that becomes a single source of truth for go-to-market teams- Insight translation (research + behavior + culture) into actionable strategy- Creative strategy, briefs, and direction that elevate quality, consistency, and resonance- Optimization roadmaps grounded in performance signals and audience truth- Cross-functional alignment across Product, Operations, Customer Experience, Creative, CRM, and leadershipI lead with clarity, collaboration, and high standards, and I’m known for creating strategy that is both emotionally resonant and operationally usable.If you’re shaping a brand where trust matters and the message needs to be sharper, I’m always open to meaningful conversations and collaborations.
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