Vicki Gill

Senior Creative Director @Sage Dental

FL, US

I lead creative strategy and execution for a fast-growing dental brand—shaping how we show up in new markets, build patient trust, and scale smart content across 140+ practices.My role blends creative direction with systems thinking. I oversee a high-output hybrid team that produces 1,650+ assets a year across digital, print, social, and in-practice channels—while driving brand clarity, campaign performance, and operational efficiency.Highlights:Built the “Color Splash” campaign, an evergreen new patient offer that beat 7+ variants in A/B tests by 20–35%—and became a Meta top-performer in the category.Launched two proprietary products, the ProClean Sonic Toothbrush and ProStream Water Flosser, which replaced generic giveaways with branded tools that drove treatment acceptance and new patient growth (12K+ units distributed).Spearheaded a full brand refresh, collaborating with a UK agency to reposition the brand around innovation—resulting in a modern visual and messaging system now used across all new market rollouts.Created automated, segmented template systems to streamline localization by geography, audience, and channel—cutting production time and boosting consistency.Migrated key ops to SharePoint and Asana, saving $18K+ annually in vendor fees while improving visibility and project flow.