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Diana Maylet Palazuelos
Lifecycle Marketing Manager @PayJoy
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WORK HISTORY
Lifecycle Marketing Manager @PayJoy
Ciudad de Mexico, MX
I lead marketing initiatives focused on driving customer acquisition and in-store traffic for our smartphone financing products in Mexico. I develop and execute campaigns that guide customers from awareness to in-store conversion, optimizing messaging, incentives, and channel strategy to improve performance across the funnel.I also support the go-to-market strategy for new product features and launches, working cross-functionally with analytics, and commercial teams to ensure successful rollouts and strong adoption. My role involves continuous experimentation and optimization to enhance customer experience and maximize growth.
EDUCATION
Universidad Anáhuac
Licenciatura, Marketing
ABOUT DIANA MAYLET PALAZUELOS
Marketing professional with 7+ years of experience driving customer acquisition, engagement, and growth across fintech and tech. I specialize in connecting products with people through data driven, customer centric strategies. Currently, I focus on driving traffic, product adoption, and go-to-market execution for new launches bridging online channels to maximize conversion and customer impact. My experience spans building integrated campaigns, optimizing onboarding journeys, and developing initiatives that move key business metrics.Previously, at Amazon, I led end-to-end marketing initiatives for Prime in Mexico, launching integrated campaigns and driving customer growth across key moments like Prime Day and major promotional events. I collaborated with global and local teams (Prime Video, Alexa, Retail, Amazon Music, Brand, and Marketing) to deliver high-impact campaigns with measurable results. What drives meBuilding smart go-to-market strategies, simplifying complexity, and turning insights into action. I translate business goals into marketing plans that convert, retain, and scale. Core strengthsStrategic mindset: Align campaigns with business priorities and drive full-funnel impact.Test & learn approach: Design and execute A/B tests and pilots to continuously improve performance.Cross-functional leadership: Partner with product, BI, marketing, and creative teams to bring ideas to life.Omnichannel execution: Drive traffic and conversion across digital and physical touchpoints.Storytelling with data: Turn insights into clear narratives that influence decisions and drive results.
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