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Customer Lifecycle Specialist @Trade Me Property
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WORK HISTORY
Customer Lifecycle Specialist @Trade Me Property
Auckland, NZ
Collaborating with Marketing, Product, Martech, and Analysts to design and execute customer lifecycle journeys. • Developing targeted, multi-channel communications across email, push, in-app messaging, and content cards. • Measuring and optimizing campaign performance with a strong test-and-learn approach. • Leveraging insights to improve retention and conversion, while ensuring compliance with anti-spam legislation. • Becoming proficient in Braze to create dynamic, data-driven messaging.
EDUCATION
AEI - Alpha Educational Institute
Postgraduate Degree (PDBM), Business and Brand Management Diploma Level 7 NZ
Collège LaSalle, Montréal
Bachelor's degree, Marketing And Communication
Universidad de Los Andes
Environmental engineering, Environmental Studies
Auckland Institute of Studies (AIS)
Academic English
SKILLS
ABOUT DIANA AHUMADA
Marketing that Connects, Campaigns that Deliver I’m a marketing and…
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