Devardhan Pawar

About Devardhan Pawar

A dynamic professional with more than 13+ years of valuable experience gained in FMCG & Telecom industry in the field of Sales, Business development, Channel Management, Distribution Management, Customer Relationship Management, Planning and Team Management. Currently working as a position of Sr. Area Sales Manager at Raipur (Chhattisgarh) in Patanjali Foods Limited. Possess strong knowledge about the working and dynamics of Sales & Business development with demonstrated abilities in optimizing sales performance and efficiencies. Successful in interfacing with upper level decision makers; resolving critical problem areas and delivering on distributor & retailer commitments. Motivated by internal standards of excellence to overachieve targets and exceed all set goals. Expertise in building Distribution network & Managing channel partners. Strong relationship management, analytical and communication skills. Proven abilities in developing strong business relationships with customers; experience in managing large accounts and territories as well as finding and converting prospects to customers.

Experience

1. Senior Area Sales Manager

   Patanjali Foods

   Dec 2024 — Present · Raipur, IN

   Managing the Annual Turnover of 36 Crores in West & South Chhattisgarh State which include 16 Districts. Handling 2 SD’s, 35 DB’s & 3 SS’s in Chhattisgarh State for Sales and Business development in Urban & Rural Zone. Managing a on roll Team of 1 ASE, 9 SO’s & 2 TSI’s along with 25 DSM’s on Third Party Pay roll. Handling 45 Subdb’s, 7100+ Retailer’s & Wholesaler’s for Sales & business development in Urban & Rural Areas. Assist RSM in breaking down numbers by ASE/SO’s/TSI’s HQs and planning targets; provide plan vs. achievement updates on agreed timelines.Plan NPD launches in geography as per HO team directive w.r.t. visibility criteria, distribution targets, trade and incentive schemes. Drive all elements of loyalty programme in territory – target achievement, performance monitoring, share of self, assortment etc. Driving key GTM interventions in the territory. Monitor regularly with the team on KPI’s (Productivity, Throughput, Category mix & Unique outlets). Customer Retention/Customer Relations & Team Management.

Education

• Devi Ahilya Vishwavidyalaya

  Bachelor of Business Administration (BBA), Marketing Finance

• Accurate Institute of Management, Greater Noida. India

  PGDM, Marketing Finance

Skills

• Distribution Strategies
• Fmcg
• Business Planning
• Management
• Forecasting
• Crm
• Business Development
• Business Developement
• Brand Management
• Customer Relationship Management
• Team Management
• Sales
• Marketing