Desiree E.

WORK HISTORY

EDUCATION

SKILLS

ABOUT DESIREE E.

I help tech companies drive retention, product adoption, conversions, and expansions through Lifecycle and Product-led Growth Marketing. I use analytics, user research, and a JTBD framework to craft effective marketing strategies and compelling content that weave cohesively through your key customer touchpoints and marketing channels. I currently work as a fraction product-led growth marketer; DM me if you want to chat.As the inaugural Director of Customer Experience at SoleSavy, I spearheaded foundational strategies that facilitated the company\'s scalability. By enhancing churn processes through capabilities such as retention offer experimentation, A/B testing pages, and comprehensive cancellation feedback gathering and reporting, we achieved a notable 10% reduction in cancel flow and decreased delinquent churn from 33% to 24%. Moreover, I successfully increased customer activation into the digital community by 5%.At Later, I oversaw all aspects of lifecycle marketing, product marketing, and post-sign-up product education. This experience fostered my passion and expertise in data analysis, user research, and experimentation.Notable achievements included leveraging user research to develop and implement an innovative persona-led marketing strategy for Linkin.bio, resulting in a remarkable 200% increase in product adoption and retention. Additionally, I successfully created high-quality product training courses accompanied by strategic lifecycle marketing campaigns, achieving an outstanding 41% retention rate for engaged customers.Product positioning | Omnichannel Marketing | Sales enablement | Strategic Content & Copy | Customer Marketing | Amplifying the customer\'s voice | Customer Journey Mapping | Product Education