Dermot Cantrell
Digital Marketing Manager (Ppc) @EcoOnline
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WORK HISTORY
Digital Marketing Manager (Ppc) @EcoOnline
Develop and execute global digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth across North America, UK/Ireland, Nordics, and ANZ.• Plan, launch, and optimize PPC campaigns across Google Ads, Bing Ads, LinkedIn, Meta, and Capterra, achieving a 20% YoY reduction in cost per lead while increasing lead quality.• Champion the shift toward data-driven, AI-enhanced marketing, integrating advanced Google Ads bidding strategies and offline platform integrations.• Implement structured A/B testing across Google Ads, HubSpot, and Nelio to optimize ad copy, creative, and landing pages — increasing CTRs, conversion rates, and pipeline contribution.• Collaborate with cross-functional teams, including regional marketing managers, designers, and developers to deliver compelling ad copy, visuals, and landing pages that maximize engagement and conversions.• Built out Hubspot and Looker Studio dashboards to ensure transparent measurement of campaign effectiveness and pipeline contribution, CAC efficiency and LTV impact across global SaaS markets.• Monitor and analyze campaign performance metrics, delivering detailed reporting and actionable insights to senior leadership for budget allocation and strategic decision making.• Conduct monthly and quarterly global performance reviews, aligning campaign execution with pipeline goals and long-term growth strategy.• Mentor and guide regional teams, fostering a culture of continuous testing, learning, and optimization while positioning marketing as a strategic growth driver for the business.
EDUCATION
Technological University Dublin
MSc, International Business
Dún Laoghaire Institute of Art, Design and Technology
BA (Honours), Business and Arts Management
SKILLS
ABOUT DERMOT CANTRELL
Digital Marketing Manager | 11+ Years Driving SaaS & Multi-Channel Growth I’m a…
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