Dennis W.

About Dennis W.

Employer brand strategist who helps people see the identity and community behind a brand,…

Experience

1. Recruitment Marketing, Sr Advisor

   Peraton

   Feb 2023 — Present

   Designed and implemented employer branding and activation strategies that increased career site traffic by 35% and application rates by 20%• Advised TA leaders on strategic outreach to priority talent segments, increasing funnel volume, and applies• Created content strategy for social media, videos, blogs, marketing campaigns, and website to highlight culture, core values, and employee stories that positioned the company as the employer of choice• Designed and executed recruitment marketing campaigns (social media, email, programmatic ads, OOH, events, text, job boards) ensuring coordination, resources, budgets, and deliverables • Led an enterprise-wide video recruitment strategy that showcased culture, DEI, job descriptions, onboarding, benefits, and career opportunities achieving over impressions • Revamped careers site with an AI chatbot, blogs, videos, benefits content, FAQs, and hiring process details, helping candidates make informed decisions and driving a 34% increase in time on page• Managed internal communications campaigns highlighting culture content, employee values in action, and DEI/ERG efforts to strengthen employee connection

Education

• Cal State Fullerton, College of Business and Economics

  Bachelor's degree

• Cal State Fullerton, College of Business and Economics

  BA