Deepti Patel

Owner @Clean Your Dirty Face

Rochester, MI, US

Business Strategy & Growth- Achieved a 12% increase in top-line revenue from 2023 to 2024 through service optimization and targeted marketing strategies- Boosted net income by 134% during the same period by implementing cost control measures, enhancing operational efficiency, and increasing profitability on memberships and retail sales.Team Leadership & Development- Built a cohesive team by hiring, training, and mentoring estheticians and front-desk staff, ensuring consistent service quality and teaching sales techniques through continuous improvement training. Customer Experience & Marketing- Developed a customer-first service model with transparent policies and open communication, earning high retention rates and positive reviews- Spearheaded digital marketing campaigns on platforms like Google, Instagram, Facebook and TikTok, significantly increasing local brand visibility and client bookings.Community Engagement- Established partnerships with local small businesses and hosted collaborative events, enhancing brand presence within the community- Awarded the 2024 Rochester Hills Diversity Award for supporting women-owned businesses and promoting inclusivity.