Deepakshi Jha
Pursuit Marketing, Accenture
- Role
- Global Pursuit Marketing, Marketing & Communications Practice at Accenture
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Deepakshi Jha
I love the art of communication, or shall we say science? For me it’s a balance between the art and the science. It is the key to expressing oneself and being understood correctly. I am passionate about this and it forms an anchor to my choice of career path – marketing & communications (M&C). With more than two decades of experience working in several M&C roles I appreciate, understand and truly enjoy being a communicator, marketer and a creator. Finding inspiration in the work and people around me keeps me energized and I enjoy applying all these learnings to my work. The roles and organizations I have been associated with have provided me with a canvas where I can come up with the strongest marketing strategies while keeping my creative hat on. As part of my current role, I focus on providing strategic marketing guidance to selected sales programs/pursuit marketing. Together, with a strong sales alignment, we conceptualize and implement tailored marketing programs to enable Accenture win in the marketplace. Innovation, industrialization and impact are the three core pillars I follow to build effective, memorable and differentiating client experiences which drive growth for Accenture. My top 5 on the Gallup Strength Finder are Achiever. Restorative. Responsibility. Input. Discipline. In 2015, I was recognized and awarded as one of the 12 winners in the “Best of OCM and CCM Campaigns”, across Accenture marketing and communications. In 2012, and again in 2022, I was selected as part of Accenture’s 12 month \"Top Talent\" program – an annual internal leadership and talent development program.
Experience
Global Pursuit Marketing, Marketing & Communications Practice
Jun 2019 — Present · Mumbai, IN
As part of Accenture Pursuit & Reputation Marketing team, I work with a team of specialized marketing colleagues globally, to help Accenture win in the market. I offer strategic marketing advice to sales, account, and industry leaders, specifically designed to align with their sales lifecycle and significantly bolster Accenture\'s standing in the marketplace. My approach to developing integrated marketing campaigns is anchored on differentiation, innovation, industrialization, and collaboration.I utilize performance-based marketing strategies enriched with my creative vision and business acumen and a digital-first mindset. This approach helps set our services apart and boosts stakeholder involvement, ultimately influencing our success with client wins. Highlights: Supported several deals, many of which are won across prioritized growth areas for Accenture.Worked on adoption of OCM with sales community in Middle East, India to build uptake and drive significant business growth for Accenture. Strong focus on industrialization and reuse to optimize resources and budget.Skilled at navigating complex, matrixed organizational structures while ensuring timely project delivery.
Skills
- Project Planning
- Public Relations
- Internal Communications
- Strategy
- Media Relations
- Leadership
- Marketing
- Corporate Communications
- Sales Related Marketing
- Integrated Marketing
- Management
- Marketing Communications
- Opportunity Centric Marketing
- Strategic Communications
- Press Releases
- Brand Management
- Marketing Strategy
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