Debra Carty
Digital Marketing Specialist @Informa
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WORK HISTORY
Digital Marketing Specialist @Informa
London, GB
In this role, I combine technical expertise in email marketing with strong analytical skills to optimize campaign performance and drive conversions. My responsibilities include:Designing and executing data-driven email marketing campaigns to achieve measurable results.Analyzing campaign performance metrics to identify opportunities for improvement and ensure continuous optimization.Managing projects to ensure digital campaigns are delivered on time and in alignment with SLAs.Coordinating with cross-functional teams to support seamless execution and successful campaign delivery.This position allows me to leverage my technical, analytical, and project management skills to deliver impactful marketing strategies that align with business goals.
SKILLS
ABOUT DEBRA CARTY
Throughout my career, I have been an accomplished and growth-focused professional with extensive experience in digital marketing, business development, and brand management. I am skilled in strategic marketing initiatives execution, channel development, market penetration, ROI improvement, and stakeholder engagement.I am adept at developing and executing strategic sales and marketing plans and achieving all set KPIs and sales goals. I have proven track record of identifying and securing business opportunities, providing recommendations for process improvement, and building, leading, and training cross-functional teams to achieve shared visions, goals, and business value.Please feel free to connect with me today to find out how I’ll make your mission my mission, to help bring ALL of your business objectives into focus!
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