Francine Schoenwetter

Director Content Marketing @Informa

Boulder, CO, US
EMAILS
f••••••••@informa.com
MOBILE NUMBERS
+17•••••••95

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WORK HISTORY

May 2011 — Present

Director Content Marketing @Informa

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Boulder, CO, US

Senior content marketing specialist serving the health and wellness and sustainable supply chains business to business industry. Content Marketing provides strategic and targeted audience connectivity, helping businesses tell their story to whom they need to reach. At Informa Markets Global Health & Nutrition Network I bring manufacturers and supply chain companies companies together, designing content marketing programs designed that educate and entertain designated audiences and create new business opportunities for our clients. Working at the hub of a matrix team that includes sales, design and marketing, I drive full content product lifestyle success, building value for stakeholders within and outside our organization. Media brands include: New Hope Network, Natural Products Insider, Food & Beverage Insider, Natural Products Expo, SupplySide.

EDUCATION

N/A

University at Albany, SUNY

Bachelor of Arts

SKILLS

Competitive AnalysisStart-UpsSupplier NegotiationSocial Media MarketingBrand DevelopmentFmcgProduct MarketingMerchandisingMarket PlanningConsumer ProductsMarketing CommunicationsLeadershipSalesOnline AdvertisingFast-Moving Consumer Goods (Fmcg)Customer InsightP&L ManagementBusiness DevelopmentManagementNegotiationMarketing ManagementEmail MarketingMarket ResearchOnline MarketingCreative Problem SolvingProduct DevelopmentProduct ManagementSupplier NegotiationsWellnessMarketingRetailCategory ManagementAnalyticsSocial MediaFunctional FoodsPromotionsConsumer InsightsStrategic PlanningStrategy DevelopmentNutraceuticals

ABOUT FRANCINE SCHOENWETTER

Senior strategic communications specialist, a brand champion, I optimize…

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