Jonathan Moultrup

Senior Marketing Automation Specialist @Informa

San Francisco, CA, US

Write the HTML, CSS, and JavaScript for many of our brand\'s responsive email and website templates• Deploy automated marketing campaigns within Oracle Eloqua for dozens of our brands, including Black Hat, Enterprise Connect, and Game Developers Conference• Develop forms for event registrations and lead generation with SalesForce and social media integrations• Create and manage a variety of email campaigns (promotional, transactional, automated messaging, evergreen, A/B testing, nurture, and abandon cart/registration)• Create lead scoring models and highly personalized dynamic content to further optimize our email and webpage performance.• Hire and train new hires and colleagues on the Eloqua platform and email marketing best practices, including compliance with permission-based marketing and privacy protection laws.• Generate biweekly and post-show analysis reports (Eloqua and Salesforce) for all of my brands’ long-term marketing campaigns, providing detailed analysis of email metrics, KPIs, and recommendations to increase overall performance• Develop standard process and workflow documentation and video tutorials (EasyGenerator/Absorb LMS)