Debra Sell

About Debra Sell

WHO I AM:Dynamic, top-performing retail executive, culture builder, and transformation agent with a demonstrated history of building and leading profitable, disciplined, and resilient operations that consistently deliver outstanding P&L performance and KPI results.Professional who has served as a Vice President, Market Leader, and Merchandising executive who has been promoted through successive leadership roles within Meijer and Macy’s to see several of the company’s largest and most influential businesses. During my career, I’ve leveraged a people-centric approach in delivering structural and cultural change, developing and promoting deep benches of leadership talent.Results-oriented leader with outstanding strategic agility and business acumen. In addition to recently completing my MBA from the Florida State University College of Business, I’ve been hand-selected to collaborate on a broad spectrum of major initiatives spanning in-store, e-commerce, omnichannel fulfillment, and service experience redesign.Recipient of several influential corporate awards for company-leading performance, including the Macy’s Chairman Award and the Most Valuable Coach Award. MY SKILLS INCLUDE:Strategic Planning • Executive Leadership • Multi-Unit Retail Management • P&L Management • KPI Ownership • Corporate Strategy Execution • Program Management • Sales • Customer Service • Vendor Management • Logistics • Talent Management • Leadership Development • Internal Consulting • Business Transformation • Change Management and more…

Experience

1. Vice President of Store Experience

   Meijer

   Jun 2025 — Present · Grand Rapids, MI, US

   Leads enterprise-wide store experience strategy to deliver exceptional customer engagement and operational excellence across 260+ supercenters and grocery formats- Drives innovation in front-end and service operations, including new POS design, lane optimization, and technology pilots to enhance speed, convenience, and team member productivity- Oversees large-scale initiatives such as new store openings, remodel programs, and floor care standards, ensuring vendor accountability and flawless execution- Champions workforce planning and analytics for retail team members, focusing on talent development, scheduling optimization, and creating a “Great Place to Work” culture- Collaborates cross-functionally on customer experience strategies, omnichannel fulfillment, and process improvements to unlock growth and elevate the in-store journey.

Education

• Florida State University - Herbert Wertheim College of Business

  Bachelor of Science (B.S.), Marketing

• Florida State University - Herbert Wertheim College of Business

  Master of Business Administration - MBA

• US Coast Guard Academy

  Coursework towards Bachelor of Science (B.S.), Government (60 Credit Hours)

Skills

• Cpfr
• Trend
• Visual Merchandising
• Driving Results
• Merchandising
• Retail
• Fashion
• Retail Sales
• Loss Prevention
• Merchandise Planning
• Assortment
• Sales
• Inventory Control
• Store Operations
• Customer Service
• Trend Analysis
• Profit
• Apparel
• Store Management
• Team Building
• Management