Debra Scherber

Product Management @NCR Voyix

El Dorado Hills, CA, US
MOBILE NUMBERS
+15•••••••78

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WORK HISTORY

Jul 2015 — Present

Product Management @NCR Voyix

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El Dorado Hills, CA, US

Responsible for shaping the future of the Retail Merchandising software business.• Led the strategic planning and execution of the merchandising software vision and transition from enterprise to cloud platform SaaS model.• Designed, built and launched business-to-business (B2B) platform cloud solution utilizing customer experience (Cx) journey mapping and Agile methodology.• Built business plans, product roadmap and accountable for P&L performance of the merchandising business.• Directed a cross-functional team of Sales, Marketing, Product Development, Customer Support, Project Management, Finance, Legal and Professional Services. • Supported sales enablement by defining marketing message and collateral, building sales training, analysis of funnel opportunities and participating in sales cycles. • Led Customer Advisory Panel and User Groups, enabling ongoing communication with customers and capturing market needs, driving the product roadmap.• Managed 3rd party reseller relationships and channel partner strategy.

EDUCATION

N/A

University of California, Davis

MASTERS, BUSINESS ADMINISTRATION, MARKETING AND TECHNOLOGY MANAGEMENT

N/A

University of California, Davis

BACHELOR OF SCIENCE, BIOCHEMISTRY

SKILLS

Enterprise SoftwareSales ManagementAdvertisingBudgetsPricingAccount ManagementSalesCross-Functional Team LeadershipMarketing StrategySalesforce.comSEOBusiness AnalysisTeam BuildingManagementCrmNew Business DevelopmentProduct MarketingProduct DevelopmentAnalysisEntrepreneurshipProgram ManagementCloud ComputingStrategic PartnershipsMarketing CommunicationsSaasAnalyticsPublic RelationsBusiness StrategyProject ManagementLeadershipMarketingExecutive ManagementBusiness PlanningStrategyE-CommerceMessagingCompetitive AnalysisStart-UpsMarket ResearchBusiness Process

ABOUT DEBRA SCHERBER

Results-oriented software product leader with proven success in building and launching global products. Expertise in business planning, product management, go-to-market strategy development, sales enablement, marketing communications, and team building in multiple industries, B2B, B2C, cloud hosted SaaS and on premise solutions.

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