Debra Scherber
NCR Voyix Retail
- Role
- Product Management at NCR Voyix
- Location
- El Dorado Hills, CA, US
- LinkedIn followers
- 500 followers
About Debra Scherber
Results-oriented software product leader with proven success in building and launching global products. Expertise in business planning, product management, go-to-market strategy development, sales enablement, marketing communications, and team building in multiple industries, B2B, B2C, cloud hosted SaaS and on premise solutions.
Experience
Product Management
Jul 2015 — Present · El Dorado Hills, CA, US
Responsible for shaping the future of the Retail Merchandising software business.• Led the strategic planning and execution of the merchandising software vision and transition from enterprise to cloud platform SaaS model.• Designed, built and launched business-to-business (B2B) platform cloud solution utilizing customer experience (Cx) journey mapping and Agile methodology.• Built business plans, product roadmap and accountable for P&L performance of the merchandising business.• Directed a cross-functional team of Sales, Marketing, Product Development, Customer Support, Project Management, Finance, Legal and Professional Services. • Supported sales enablement by defining marketing message and collateral, building sales training, analysis of funnel opportunities and participating in sales cycles. • Led Customer Advisory Panel and User Groups, enabling ongoing communication with customers and capturing market needs, driving the product roadmap.• Managed 3rd party reseller relationships and channel partner strategy.
Education
University of California, Davis
MASTERS, BUSINESS ADMINISTRATION, MARKETING AND TECHNOLOGY MANAGEMENT
University of California, Davis
BACHELOR OF SCIENCE, BIOCHEMISTRY
Skills
- Enterprise Software
- Sales Management
- Advertising
- Budgets
- Pricing
- Account Management
- Sales
- Cross-Functional Team Leadership
- Marketing Strategy
- Salesforce.com
- SEO
- Business Analysis
- Team Building
- Management
- Crm
- New Business Development
- Product Marketing
- Product Development
- Analysis
- Entrepreneurship
- Program Management
- Cloud Computing
- Strategic Partnerships
- Marketing Communications
- Saas
- Analytics
- Public Relations
- Business Strategy
- Project Management
- Leadership
- Marketing
- Executive Management
- Business Planning
- Strategy
- E-Commerce
- Messaging
- Competitive Analysis
- Start-Ups
- Market Research
- Business Process
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